Florida Cancer Specialists Foundation To Host First Annual Wine Women and Shoes Event in Central Florida

Reigning Miss Florida Will Co-Emcee with David Lang of Regalia Magnificent Apparel and Skin Care Expert J. Scott Berry

Sarasota, FL – September 8, 2016 – The Florida Cancer Specialists Foundation is excited to announce its first annual Wine Women & Shoes, Lake Mary event will be emceed by the reigning Miss Florida, Courtney Sexton, David Lang of Regalia Magnificent Apparel and J. Scott Berry, Owner of J. Scott’s Skin Care & Day Spa in Leesburg. Wine Women & Shoes is the fastest-growing charity event series created for and by women in the United States. Since its inception, these major annual fundraisers – held in more than 20 markets across the country – have raised over $37,000,000 for charitable causes nationally.

Foundation Board Chair Brad Prechtl, who also is CEO of Florida Cancer Specialists, said, “Wine, Women and Shoes is one of the premiere charity events in the nation. We are thrilled to present the event this year in Lake Mary and we hope that in addition to raising funding, it will raise awareness of the Foundation’s mission, which is to assist cancer patients with essential non-medical living expenses.”

The Foundation’s inaugural Wine Women & Shoes event, with a “Girls’ Night Out” theme, will be held on November 17, 2016, from 5:30 p.m. to 9:30 p.m. at The Westin Lake Mary, Orlando North. The evening will feature a marketplace of boutique “storefronts,” where attendees can shop for shoes, jewelry and other fashion accessories while sampling wines from around the country. Guests will enjoy a live and silent auction, a photo shoot area and a fun, spirited “Key to the Closet” raffle to win a closetful of fashion accessories and gift certificates.

Courtney Sexton is a graduate student at the University of Central Florida majoring in Health Administration. She won the title of Miss Florida this past July in a competition with many of the state’s best and brightest. As Miss Florida, she travels the state promoting her personal platform, Get Up – Get Moving – Volunteer!, as well as serving as a state ambassador for Miss America’s national platform partner, Children’s Miracle Network Hospitals.

“Wine Women and Shoes is such a fantastic event, and I am so glad to be a part of the first one to benefit the Florida Cancer Specialists Foundation,” said Sexton. “The foundation’s work helping patients undergoing cancer treatment who need financial assistance is a mission I believe in strongly.”

As co-owner of Orlando’s Regalia Magnificent Apparel, David Lang has been wardrobing local, state and national pageant winners for almost 30 years. Regalia Magnificent Apparel is the official wardrobe for nine statewide and national pageants, including Miss Florida, Miss Colorado, Miss Pennsylvania and Miss America’s Outstanding Teen.

“What an honor to share the stage with Miss Florida Courtney Sexton at the Wine Women and Shoes event,” said Lang. “The opportunity to help raise money for the Foundation was not one to miss.”

J. Scott Berry is a business owner, an esthetician, a make-up artist and an educator. Berry got his start as a theater makeup artist and now he has traveled the world teaching classes for Repêchage skin care company. His true love is working one-on-one with clients at his Leesburg spa, J. Scott’s Skin Care & Day Spa. Berry will also act as auctioneer at the event.

“What a great honor to have Courtney, David and Scott co-emcee our inaugural Wine, Women and Shoes event,” said Foundation Executive Director Valerie Vance. “Wine Women & Shoes is about friends coming together for an evening of fashion, fun and shopping and what better emcees than these Florida icons of fashion.”

Event tickets are $125 per person, or $175 for VIP seating, and include wine, hors d’oeuvres and the fashion show. Event sponsorships are also available. Guests are encouraged to wear their favorite pair of shoes – the more outrageous, the better. Tickets and sponsorships can be purchased on Florida Cancer Specialists Foundation’s website at or by calling 941.677.7192.


About Florida Cancer Specialists Foundation:
The Florida Cancer Specialists Foundation was created to help qualified patients who need financial assistance while undergoing treatment for cancer. The Foundation’s AVAIL Fund allows those fighting cancer to concentrate on recovery, rather than worrying about bills such as rent, mortgage, utilities or car payments. The Foundation office is located at 5202 Paylor Lane in Sarasota, Florida. You can learn more about the FCS Foundation at or by calling 941.677.7181.

For More Information, Contact:

Florida Cancer Specialists & Research Institute
Shelly Glenn, Chief Marketing and Sales Officer, or (770) 365-6168

Florida Cancer Specialists Foundation
Valerie Vance, Executive Director – or 941.677.7184

Chappell Roberts
Patrick Owings – or 813.857.7051

Ganick Communications, Inc.
Elaine Ganick – or 615.377.7877

More News

Meet Antonio Azzato, the visionary behind the Las Meninas Sculpture Project. To continue the successful and positive spirit of the Las Meninas project in Madrid, Florida Cancer Specialists & Research Institute (FCS) and Healing Arts in Medicine are bringing Antonio Azzato’s vision to the United States for the first time.

Azzato was born and raised in Venezuela and has Italian and Spanish roots. He has raised more than 550K euros for different charitable foundations. His experience in the engineering, business, marketing, and interior design fields has given him the technical and artistic training to develop his Meninas Gallery project, which has positioned the silhouette of the Menina as the new icon of the city of Madrid, where he currently resides. Learn more about Antonio here.

The History of "Las Meninas"

Painted by Diego Velázquez in 1656,“Las Meninas” translates to Ladies in Waiting.  Considered a masterpiece depicting life in the court of King Philip IV of Spain, the painting represents a turning point in art history for the way in which Velázquez broke from the stiff formal portraits that typically defined royal subjects.

What is the Las Meninas Sculpture Project?

Inspired by the iconic painting “Las Meninas,” which translates to “Ladies in Waiting,” Spanish artist and sculptor Antonio Azzato created larger than life-size statues, fashioned in the shape of the Ladies in Waiting in the famous painting, that have been displayed in the streets of Madrid every fall since 2018.  The statues are painted by various Spanish artists and celebrities and used to raise money for different charities.  For the project with Florida Cancer Specialists & Research Institute (FCS), smaller statues that are white, like a blank canvas, will be distributed to 12 designated FCS clinics. Together with local artists, patients will bring their Las Meninas vision to life, giving each statue its own unique theme and color palette.

One World to Heal

Once complete, the Las Meninas sculptures will be on display in local communities, raising awareness of the extreme healing power of art in medicine. After a months-long tour of the state, each will be placed on auction. Proceeds from the auction will benefit the Florida Cancer Specialists Foundation. The Foundation assists cancer patients in need in Florida with essential everyday living expenses.

Contacte a FCSF

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After Your Event

Don’t Forget to Thank Everyone for Their Support


  • Thank your sponsors, committee members and other special supporters immediately after the event. A hand-written note, phone call or personal email will be greatly appreciated and will encourage supporters to come back next time!

  • Post ‘Thank You’ messages and photos on social media.

  • Mail a check to:
    Florida Cancer Specialists Foundation
    5985 Silver Falls Run, Suite 210
    Bradenton, FL 34211

  • Once we receive your donation, an acknowledgement letter will be sent to you for tax purposes.


Thank you for hosting a successful event that helps cancer patients in need!

Use Various Media to Maximize Publicity for Your Event

These publicity tips and tools will help increase exposure for your event through various media, at very little cost. (Media outlets could include local radio, TV and newspapers, community calendars, social media, such as Facebook, Instagram, etc.).

Create a Timeline to Maximize Publicity

A realistic timeline is important in planning a publicity strategy for your event. Keep this timeline in mind as you put together a publicity plan:

3-4 months before the event:
Identify your target audience based on demographics, interests, and location; develop a targeted media list.

4-6 weeks before the event:
Distribute media materials (i.e., media alert, listing on a community calendar, Facebook posts, Instagram, etc.). Be creative in developing the media materials – what makes your fundraiser different? Media outlets receive hundreds of requests to publicize non-profit events; they can’t publicize everyone – so make sure that YOUR EVENT is so special, different and appealing that it will be hard for the media outlet to resist!

2 weeks before the event:
Make follow-up calls and send e-mails to local media who received the information. Re-send information if they have not received it.

1-2 days before the event:
Email and/or fax a media alert with the basic information about your event (who, what, when, where and why) to the TV news assignment desks and photo desks at the daily or weekly newspapers.

Take Lots of Photos

Photos are a great way to document your event, whether for publicity or simply to share with family and friends. Here are some tips on capturing special moments at your fundraiser:
  • Write out a targeted shot list in advance to make sure you get photos of everything and everyone
  • Take candid and close-up shots that capture the different aspects of your fundraiser
  • Capture images of your sponsors
  • Include three to four people in a photo for the best publicity shot
  • If taking photos on your phone, turn your phone in the horizontal position
  • Send photos to Florida Cancer Specialists Foundation for approved use on social media and website (Please make sure you have permission from the individuals in the photo and include their names)

Ideas for Your Fundraiser Event

The following are just a few ideas for your community fundraiser.  We suggest thinking of something you enjoy doing (e.g., book club, cooking, golf, tennis, bingo, music) and working to add a fundraising component into that. This way, you are not starting from scratch and, in addition to giving back to a great cause, you are doing something you love!

You can easily raise money on your Facebook page by clicking on “Raise Money” on your post, including a special message of inspiration or in celebration of your birthday or notable anniversary.

Do you have an upcoming birthday, anniversary, shower, or bar/bat mitzvah? Consider contributing to FCS Foundation, in lieu of personal gifts – and ask your friends and family to do the same. This is a great way to get the kids involved!

Throw a cocktail party in your home or at a local restaurant or bar. Many venues provide great deals for non-profit events. For example, ask your friends to donate $50 per person to attend — if you spend no more than $20 per person on the food, you will have a good amount left over after expenses to donate. Include a chance drawing or auction to increase revenue.

Ask friends and neighbors to clean out their basement or garage for a good cause. Organize a garage sale, and you’ll clean out your house while supporting cancer patients in need in our community at the same time!

Whether planning a small golf outing with friends and family or a larger tournament for your business, think about making every stroke really count by partnering with us to give back to the patients at FCS Foundation!

Are you a local independent business owner, restaurant or retail owner who is looking to align with a great cause? Whether donating a percentage of proceeds for a day, or a week, or simply collecting an ‘extra tip’ for the FCS Foundation, you can make a difference while you work.

Kids love to help!  Have fun with your students teaching them about the meaning of philanthropy, with anything from a read-a-thon to a bake sale. Be creative! We’d love to hear about your school fundraiser ideas and stories.

Many marketing/promotional item companies offer a lot of discounted items. Create T-shirts, bracelets, key chains, etc., and sell them at a price more than your cost to create revenue.

This is a fun way to raise funds while increasing awareness about pediatric illnesses. Host your trivia night at a restaurant or other local establishment and invite between 10 and 50 of your friends and family.

Hold a bingo night and charge people to play ($20 for 4 cards, $40 for 8 cards, etc.) Instead of cash prizes, the prizes are designer or vintage purses that have been donated. One of the trendiest and easiest events to organize!

Getting Started

Deciding to host a community fundraiser for the FCS Foundation is a huge accomplishment in itself — thank you!

Here are 10 steps to help you get started:

1. Form a planning committee. Bring together a group of enthusiastic, dedicated people, who share a passion and interest in raising money for cancer patients and their families. This will increase the probability of a successful event.

2. Brainstorm. Members of your planning committee can brainstorm ideas for your fundraiser. Let your imagination guide you — and be sure to consider the special talents of committee members and their contacts in the community! The more people who participate in the planning phase, the more committed they’ll be later.

3. Choose the “right” event. The type of event you choose should fit the size, interests, talents, goals, and time availability of your planning committee.

4. Identify your target audience. Consider who is most likely to attend and support the type of event you have selected. Will the event appeal to everyone? families? adults only?

5. Develop a budget. Try to identify all the expenses involved with your event (invitations, postage, rental space, signage, food and catering, promotional materials, website, advertising, etc.) Then think about possible sources of funds, including people and companies you know that may be able to donate products (food, equipment) or services (graphic design, printing, photography) to reduce your costs. This will help keep your costs down, which is something everyone will appreciate.

6. Develop an event timeline. A timeline is important in planning a publicity strategy for your event. Work backwards from the event date – publicity should start four to six weeks prior to the event.

7. Schedule the event. Select a time that is appropriate and convenient for those who will be attending. Be sure to check local community calendars for conflicting events.

8. Open a bank account. You may find that you will need to establish a bank account to accommodate incoming revenue and expenses. This can be done by visiting a local bank and creating a business account under your event’s name.

9. Collect all funds. We ask that all event proceeds designated for the FCS Foundation be forwarded to the Foundation within 30 days following the conclusion of your event.

10. Say thank you! Sending thank-you letters, notes, or e-mails to everyone who participated in or supported your event shows your appreciation and reinforces their goodwill about the Florida Cancer Specialists Foundation.